Our Media Centre
Through regular interviews in leading national media, our Managing Director, Fiona Somerville, provides expert commentary on the value of premium private care.
Read our compiled articles and exclusive director’s notes to learn why sophisticated families are choosing to step out of the public lane entirely.
The rise of at-home care
Our interview in The Australian Financial Review highlights a major structural shift in how successful, self-funded retirees approach longevity. There's a growing cohort of older Australians who look at residential facilities and say, "I'm never moving into aged care." Instead, they are voting with their wealth to fund bespoke care models that keep them exactly where they want to be - in their own homes, surrounded by their much loved routines and social circles.
You get what you pay for in home care
Our discussion with Hello Leaders addresses the growing friction surrounding Australia's recent home care reforms. While the system was designed to give older Australians choice and control, the operational reality has left many self-funded retirees and part-pensioners deeply frustrated.
The pivot to private home care
Our interview with Lauren Broomham at The Weekly Source hits at the core of why affluent older Australians are stepping out of the government-funded lane entirely. As federal Support at Home reforms push heavy co-contributions onto standard daily living tasks like domestic assistance and shopping, self-funded retirees are facing a shifting value equation.
Planning a move later in life?
Our guest feature with Industry Insider Property highlights a critical crossroad for affluent Australians: how to align real estate transitions with long-term care planning. Find out how the property you choose in your 70s or 80s directly dictates your ability to bypass institutional aged care and stay independent.
Would you pay half a million dollars for aged care?
In this interview with James Gerrard at The Australian, we were asked about the shift in how affluent Australians view their later years. For many of our clients, the government-funded system, with its waitlists, administrative hurdles, and one-size-fits-all caps, simply doesn’t align with a life lived with independence and high standards.